Ecommerce measures explained
Details in a Q&A format about all ecommerce measures at Datma
26 articles
Checkout Abandon Rate (px)"Percentage of unfinalized checkouts"
Checkout Started Qty (px)"Number of products in started checkouts."
Checkout Started (px)"Count of initiated checkout processes, tracked by pixel."
Revenue per impression (px)"Earnings for each product view"
Revenue per view (px)"Profit made from each product view."
ATC rate (px)"Product page's Add to Cart count"
Average Compare Price"Average value of displayed Compare Prices"
Product APP"Current average product price"
Product CR (px)"Track product conversion rate with Pixel."
Transactions (px)"Count of product appearances in orders."
Cart abandonment rate (px)"Uncompleted online shopping transactions."
OOS PDP View (px)"Views of out-of-stock product detail pages count"
PDP Views (px)"Counting visitor stays on product pages."
OOS PLP Impressions (px)"Out-of-stock product listing appearances"
Impression CTR (px)"Views per 100 product page impressions"
Impression CR (px)"Transactions per 100 PLP Impressions count"
PLP Impressions (px)"Count of product views on listing or search pages."
Product Revenue (px)"Total sales tracking including taxes with pixel."
Add to Cart (px)"Count of product 'add to cart' actions"
Units Sold (px)"Pixel-tracked quantity of units sold."
Product Revenue"Total sales revenue, taxes included, discounts excluded."
Product ASP"Average product sales price in a specific period."
Units Sold"Total count of product units sold"
No. of Products"Count of unique products"
Number of Customers"Total customer count"
Order count"Count of orders placed"