Ecommerce measures explained
Details in a Q&A format about all ecommerce measures at Datma
26 articles
- Checkout Abandon Rate (px)"Percentage of unfinalized checkouts"
- Checkout Started Qty (px)"Number of products in started checkouts."
- Checkout Started (px)"Count of initiated checkout processes, tracked by pixel."
- Revenue per impression (px)"Earnings for each product view"
- Revenue per view (px)"Profit made from each product view."
- ATC rate (px)"Product page's Add to Cart count"
- Average Compare Price"Average value of displayed Compare Prices"
- Product APP"Current average product price"
- Product CR (px)"Track product conversion rate with Pixel."
- Transactions (px)"Count of product appearances in orders."
- Cart abandonment rate (px)"Uncompleted online shopping transactions."
- OOS PDP View (px)"Views of out-of-stock product detail pages count"
- PDP Views (px)"Counting visitor stays on product pages."
- OOS PLP Impressions (px)"Out-of-stock product listing appearances"
- Impression CTR (px)"Views per 100 product page impressions"
- Impression CR (px)"Transactions per 100 PLP Impressions count"
- PLP Impressions (px)"Count of product views on listing or search pages."
- Product Revenue (px)"Total sales tracking including taxes with pixel."
- Add to Cart (px)"Count of product 'add to cart' actions"
- Units Sold (px)"Pixel-tracked quantity of units sold."
- Product Revenue"Total sales revenue, taxes included, discounts excluded."
- Product ASP"Average product sales price in a specific period."
- Units Sold"Total count of product units sold"
- No. of Products"Count of unique products"
- Number of Customers"Total customer count"
- Order count"Count of orders placed"