PLP Impressions (px) stands for Product Listing Page Impressions. It measures the number of times a product has been in view on a Product Listing Page, which could be a collection page or a search results page.

The PLP Impressions (px) measure helps determine the visibility of a product on a site. It provides insights into how frequently a product is displayed in search results or collection pages, which can be useful for understanding customer behavior and optimizing product placement.

Not necessarily. While a high number of PLP Impressions indicates that the product is frequently displayed, it doesn't guarantee that customers are clicking on the product or making a purchase. Other factors, such as product description, images, and reviews, also significantly impact the conversion rate.

Improving the product's search engine optimization (SEO) can help increase its visibility and PLP Impressions. This could involve using relevant keywords in the product description, improving image quality, or getting more positive reviews. Additionally, paid advertising or promotional strategies can also increase a product's visibility.

While both provide valuable insights into product visibility, they measure different things. PLP Impressions count the number of times a product is displayed on a Product Listing Page. On the other hand, the click-through rate (CTR) measures the number of times users actually click on the product after it is displayed. A high number of impressions doesn't necessarily mean a high CTR.

This article was automatically generated based on the measure definition.