What does ATC rate (px) measure?
ATC rate (px) measures the number of 'Add to Carts' generated by a Product Detail Page.
How can I use the ATC rate (px) to improve my product's performance?
You can use the ATC rate (px) to understand how attractive your product is to potential buyers. If the ATC rate is low, it might indicate that your product description, images, or price point are not compelling to customers.
Is a higher ATC rate (px) always better?
Generally, a higher ATC rate suggests that more people are interested in purchasing your product. However, a high ATC rate with a low purchase rate may indicate that customers are adding the product to their cart, but not completing the purchase. This could point to issues with the checkout process.
What can cause a low ATC rate (px)?
Several factors can contribute to a low ATC rate. The product might not be appealing to customers, the product description or images might be unclear, the price could be too high, or there might be too few reviews or poor reviews.
Can ATC rate (px) help me understand customer behavior?
Absolutely, the ATC rate (px) can provide valuable insights into customer behavior. It can help you understand how appealing your product is and identify potential issues in the purchasing process.
This article was automatically generated based on the measure definition.