The cart abandonment rate measures the percentage of users who add products to their shopping cart but then leave the site without completing the purchase.

The cart abandonment rate is important as it can give insights into potential issues with the checkout process. A high abandonment rate may indicate a complicated or lengthy checkout process, unexpected costs, or website performance issues.

There are several strategies to reduce the cart abandonment rate. These include simplifying the checkout process, providing transparent pricing, offering multiple payment options, and ensuring the website is fast and easy to navigate.

The cart abandonment rate is calculated by dividing the total number of completed purchases by the number of carts created. This result is then subtracted from one and multiplied by 100 to get the percentage.

A good cart abandonment rate varies by industry, but a rate below 60-70% is generally considered acceptable. However, the lower the rate, the better, as a lower rate indicates more completed purchases.

This article was automatically generated based on the measure definition.