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Checkout Started (px)

"Count of initiated checkout processes, tracked by pixel."

Updated over a week ago

What does the Checkout Started (px) measure indicate?

The Checkout Started (px) measure indicates the number of times the checkout process has been initiated on a website or application.

What does the 'pixel tracked' mean in the description of this measure?

'Pixel tracked' means that the measure uses a tracking pixel, a small 1x1 pixel graphic, to record when a specific action is taken on a website, in this case, when the checkout process is started.

How can I use the Checkout Started (px) measure effectively?

You can use this measure to understand your customers' behavior. By tracking how many times the checkout process is started, you can identify any potential issues or bottlenecks in the checkout process that may be causing customers to abandon their carts.

Is it possible to know who started the checkout process using the Checkout Started (px) measure?

The Checkout Started (px) measure only counts the number of times the checkout process was started. It does not provide specific information about who started the process.

Can the Checkout Started (px) measure be used to track conversions?

Yes, it can be used as part of your conversion tracking strategy. However, as it only tracks the start of the checkout process, it would need to be used in conjunction with other measures that track the completion of the checkout process to determine conversion rates.

This article was automatically generated based on the measure definition.

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