<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://help.datma.io/en/articles/8787367-quick-tips-on-some-datma-features</loc>
    <lastmod>2024-01-19T17:45:30Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8844081-customers-metrics-explained</loc>
    <lastmod>2025-09-05T08:01:58Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8852885-product-analytics-metrics-dictionary</loc>
    <lastmod>2025-09-05T08:02:09Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857808-collection-metrics-explained</loc>
    <lastmod>2025-09-05T08:01:57Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857819-inventory-metrics-explained</loc>
    <lastmod>2025-09-05T08:02:01Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857862-inventory-metrics-explained</loc>
    <lastmod>2025-01-14T19:39:49Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857874-order-metrics-explained</loc>
    <lastmod>2025-09-05T08:02:04Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857885-frequently-bought-together-product-metrics-explained</loc>
    <lastmod>2025-09-05T08:02:00Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857890-session-metrics-explained</loc>
    <lastmod>2025-09-05T08:02:06Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857901-ordered-products-metrics-explained</loc>
    <lastmod>2025-09-05T08:02:02Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/8857904-product-variant-metrics-explained</loc>
    <lastmod>2025-09-05T08:02:10Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/9638844-boost-your-shopify-store-s-performance-with-datma-s-real-time-product-sales-report</loc>
    <lastmod>2024-07-22T11:44:57Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/10624085-introducing-datma-s-new-add-tag-feature</loc>
    <lastmod>2025-02-23T10:13:55Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/10696460-tracking-by-utm-s</loc>
    <lastmod>2025-03-03T13:47:25Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/10697396-real-time-collection-sales-reporting</loc>
    <lastmod>2025-03-03T17:01:15Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/10751251-pixel-events-measures</loc>
    <lastmod>2025-09-05T08:02:08Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/10857503-new-analytics-dimensions-utm-source-medium-campaign-referring-site</loc>
    <lastmod>2025-03-20T14:57:56Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/11087099-shopify-pixel-adapter</loc>
    <lastmod>2026-03-13T07:45:06Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/11152095-product-live-report</loc>
    <lastmod>2025-09-05T08:02:12Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/11462624-reports-api</loc>
    <lastmod>2026-02-02T20:00:51Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/11655011-smarter-customer-targeting-with-time-based-rfm</loc>
    <lastmod>2025-07-02T14:12:31Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12150202-order-count</loc>
    <lastmod>2025-09-03T19:41:18Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12150835-number-of-customers</loc>
    <lastmod>2025-09-03T19:41:35Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12150836-no-of-products</loc>
    <lastmod>2025-09-04T16:15:34Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12150838-units-sold</loc>
    <lastmod>2025-09-03T19:42:00Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12150840-product-asp</loc>
    <lastmod>2025-09-04T16:18:45Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12150842-product-revenue</loc>
    <lastmod>2025-09-03T19:42:26Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159677-units-sold-px</loc>
    <lastmod>2025-09-04T16:15:47Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159678-add-to-cart-px</loc>
    <lastmod>2025-09-04T16:16:04Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159680-product-revenue-px</loc>
    <lastmod>2025-09-04T16:16:14Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159684-plp-impressions-px</loc>
    <lastmod>2025-09-04T16:16:33Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159685-impression-cr-px</loc>
    <lastmod>2025-09-04T16:16:47Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159687-impression-ctr-px</loc>
    <lastmod>2025-09-04T16:17:00Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159688-oos-plp-impressions-px</loc>
    <lastmod>2025-09-04T16:17:13Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159690-pdp-views-px</loc>
    <lastmod>2025-09-04T16:17:23Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159691-oos-pdp-view-px</loc>
    <lastmod>2025-09-04T16:17:39Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159692-cart-abandonment-rate-px</loc>
    <lastmod>2025-09-04T16:17:51Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159699-transactions-px</loc>
    <lastmod>2025-09-04T16:18:16Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159700-product-cr-px</loc>
    <lastmod>2025-09-04T16:18:35Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159703-product-app</loc>
    <lastmod>2025-09-04T16:18:56Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159704-average-compare-price</loc>
    <lastmod>2025-09-04T16:19:10Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159706-atc-rate-px</loc>
    <lastmod>2025-09-04T16:19:27Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159708-revenue-per-view-px</loc>
    <lastmod>2025-09-04T16:19:40Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159709-revenue-per-impression-px</loc>
    <lastmod>2025-09-04T16:19:53Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159711-checkout-started-px</loc>
    <lastmod>2025-09-04T16:20:10Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159713-checkout-started-qty-px</loc>
    <lastmod>2025-09-04T16:20:22Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12159717-checkout-abandon-rate-px</loc>
    <lastmod>2025-09-04T16:20:36Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/12164710-collection-attributed-metrics-explained</loc>
    <lastmod>2025-09-05T08:02:13Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/articles/13115951-product-trend-based-insights</loc>
    <lastmod>2025-12-10T17:08:41Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/collections/7700138-installation</loc>
    <lastmod>2025-08-19T10:00:39Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/collections/7786211-help</loc>
    <lastmod>2025-08-19T10:00:54Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/collections/8033219-e-commerce-metrics-dictionary</loc>
    <lastmod>2025-08-19T10:01:06Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/collections/9947947-new-features</loc>
    <lastmod>2025-08-19T10:02:01Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/collections/11895619-new-data</loc>
    <lastmod>2025-08-19T10:01:27Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/collections/13041054-report-api</loc>
    <lastmod>2025-08-19T10:02:16Z</lastmod>
  </url>
  <url>
    <loc>https://help.datma.io/en/collections/15087577-ecommerce-measures-explained</loc>
    <lastmod>2025-09-03T18:52:05Z</lastmod>
  </url>
</urlset>
