# Knowledge Base

> Knowledge Base

## Installation

- [Shopify Pixel Adapter](https://help.datma.io/en/articles/11087099-shopify-pixel-adapter.md): Get Shopify Pixel tracking for headless implementations

## Help

- [Quick tips on some Datma features](https://help.datma.io/en/articles/8787367-quick-tips-on-some-datma-features.md)

## E-commerce metrics dictionary

- [Product analytics metrics dictionary](https://help.datma.io/en/articles/8852885-product-analytics-metrics-dictionary.md): Metrics used in product analytics explained with definitions and examples.
- [Collection metrics explained](https://help.datma.io/en/articles/8857808-collection-metrics-explained.md): Collection level metrics dictionary
- [Customers metrics explained](https://help.datma.io/en/articles/8844081-customers-metrics-explained.md): Customers metrics dictionary
- [Inventory metrics explained](https://help.datma.io/en/articles/8857819-inventory-metrics-explained.md): Inventory metrics dictionary
- [Inventory metrics explained](https://help.datma.io/en/articles/8857862-inventory-metrics-explained.md): Inventory metrics dictionary
- [Order metrics explained](https://help.datma.io/en/articles/8857874-order-metrics-explained.md): Order metrics dictionary
- [Frequently bought together product metrics explained](https://help.datma.io/en/articles/8857885-frequently-bought-together-product-metrics-explained.md): Frequently bought together products metrics dictionary
- [Session metrics explained](https://help.datma.io/en/articles/8857890-session-metrics-explained.md): Session metrics dictionary
- [Ordered products metrics explained](https://help.datma.io/en/articles/8857901-ordered-products-metrics-explained.md): Ordered products metrics dictionary
- [Product variant metrics explained](https://help.datma.io/en/articles/8857904-product-variant-metrics-explained.md): Product variant metrics dictionary
- [Pixel Events measures](https://help.datma.io/en/articles/10751251-pixel-events-measures.md): Measures used in product analytics tracked from pixel.
- [Product Live Report](https://help.datma.io/en/articles/11152095-product-live-report.md): Real time product data for the last 48h. Use it for current day and real time data.
- [Collection attributed metrics explained](https://help.datma.io/en/articles/12164710-collection-attributed-metrics-explained.md): Collection funnel tracking and related metrics explained

## New features

- [Boost Your Shopify Store's Performance with Datma's Real-Time Product Sales Report](https://help.datma.io/en/articles/9638844-boost-your-shopify-store-s-performance-with-datma-s-real-time-product-sales-report.md)
- [Introducing Datma’s New “Add Tag” Feature](https://help.datma.io/en/articles/10624085-introducing-datma-s-new-add-tag-feature.md)
- [Real-Time Collection Sales Reporting](https://help.datma.io/en/articles/10697396-real-time-collection-sales-reporting.md): New real time report, collection level real time sales aggregation
- [Product trend based insights](https://help.datma.io/en/articles/13115951-product-trend-based-insights.md): Insights based on product trends and recommended actions.

## New data

- [Tracking by UTM's](https://help.datma.io/en/articles/10696460-tracking-by-utm-s.md): New dimensions are available for tracking product performance based on UTM parameters.
- [New Analytics Dimensions: UTM Source, Medium, Campaign & Referring Site!](https://help.datma.io/en/articles/10857503-new-analytics-dimensions-utm-source-medium-campaign-referring-site.md)
- [Smarter Customer Targeting with Time-Based RFM](https://help.datma.io/en/articles/11655011-smarter-customer-targeting-with-time-based-rfm.md): Introducing Time-Sensitive RFM Segmentation in Datma

## Report API

- [Reports API](https://help.datma.io/en/articles/11462624-reports-api.md): Get programmatic access to all your reports

## Ecommerce measures explained

- [OOS PDP View \(px\)](https://help.datma.io/en/articles/12159691-oos-pdp-view-px.md): "Views of out-of-stock product detail pages count"
- [Units Sold](https://help.datma.io/en/articles/12150838-units-sold.md): "Total count of product units sold"
- [Product ASP](https://help.datma.io/en/articles/12150840-product-asp.md): "Average product sales price in a specific period."
- [Product Revenue](https://help.datma.io/en/articles/12150842-product-revenue.md): "Total sales revenue, taxes included, discounts excluded."
- [Units Sold \(px\)](https://help.datma.io/en/articles/12159677-units-sold-px.md): "Pixel-tracked quantity of units sold."
- [Add to Cart \(px\)](https://help.datma.io/en/articles/12159678-add-to-cart-px.md): "Count of product 'add to cart' actions"
- [Product Revenue \(px\)](https://help.datma.io/en/articles/12159680-product-revenue-px.md): "Total sales tracking including taxes with pixel."
- [PLP Impressions \(px\)](https://help.datma.io/en/articles/12159684-plp-impressions-px.md): "Count of product views on listing or search pages."
- [Impression CR \(px\)](https://help.datma.io/en/articles/12159685-impression-cr-px.md): "Transactions per 100 PLP Impressions count"
- [Impression CTR \(px\)](https://help.datma.io/en/articles/12159687-impression-ctr-px.md): "Views per 100 product page impressions"
- [OOS PLP Impressions \(px\)](https://help.datma.io/en/articles/12159688-oos-plp-impressions-px.md): "Out-of-stock product listing appearances"
- [PDP Views \(px\)](https://help.datma.io/en/articles/12159690-pdp-views-px.md): "Counting visitor stays on product pages."
- [Cart abandonment rate \(px\)](https://help.datma.io/en/articles/12159692-cart-abandonment-rate-px.md): "Uncompleted online shopping transactions."
- [Transactions \(px\)](https://help.datma.io/en/articles/12159699-transactions-px.md): "Count of product appearances in orders."
- [Product CR \(px\)](https://help.datma.io/en/articles/12159700-product-cr-px.md): "Track product conversion rate with Pixel."
- [Product APP](https://help.datma.io/en/articles/12159703-product-app.md): "Current average product price"
- [Average Compare Price](https://help.datma.io/en/articles/12159704-average-compare-price.md): "Average value of displayed Compare Prices"
- [ATC rate \(px\)](https://help.datma.io/en/articles/12159706-atc-rate-px.md): "Product page's Add to Cart count"
- [Revenue per view \(px\)](https://help.datma.io/en/articles/12159708-revenue-per-view-px.md): "Profit made from each product view."
- [Revenue per impression \(px\)](https://help.datma.io/en/articles/12159709-revenue-per-impression-px.md): "Earnings for each product view"
- [Checkout Started \(px\)](https://help.datma.io/en/articles/12159711-checkout-started-px.md): "Count of initiated checkout processes, tracked by pixel."
- [Checkout Started Qty \(px\)](https://help.datma.io/en/articles/12159713-checkout-started-qty-px.md): "Number of products in started checkouts."
- [Checkout Abandon Rate \(px\)](https://help.datma.io/en/articles/12159717-checkout-abandon-rate-px.md): "Percentage of unfinalized checkouts"
- [Number of Customers](https://help.datma.io/en/articles/12150835-number-of-customers.md): "Total customer count"
- [No. of Products](https://help.datma.io/en/articles/12150836-no-of-products.md): "Count of unique products"
- [Order count](https://help.datma.io/en/articles/12150202-order-count.md): "Count of orders placed"