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Session metrics explained

Session metrics dictionary

Mihai Iova avatar
Written by Mihai Iova
Updated over a week ago

Sessions Sessions (px)

Number of sessions in a time period. Pixel tracked
Cube Key: MatWebSession.count

Sessions Unique Visitors (px)

Number of unique visitors.
Cube Key: MatWebSession.uniqueVisitors

Sessions Bounces (px)

Number of sessions with 1 page view and no action taken during the session.
Cube Key: MatWebSession.bounces

Sessions Bounce Rate (px)

Total number of sessions with 1 page view from the total number of sessions.
Cube Key: MatWebSession.bounceRate

Sessions Product View Rate (px)

The percentage of sessions with at least one Product View.
Cube Key: MatWebSession.productViewRate

Sessions Cart Abandonment Rate (px)

The percent of Sessions with abandoned carts.
Cube Key: MatWebSession.cartAbandonmentRate

Sessions Product-Cart Rate (px)

The percent of sessions with Cart View out of sessions with Product View.
Cube Key: MatWebSession.productToCartRate

Sessions Session CR (px)

The percent of sessions with at least one order placed. Pixel tracked.
Cube Key: MatWebSession.sessionConversionRate

Sessions PDP Views (px)

Amount of times a user stays (at least 1 second) on a Product’s Detail Page (PDP)
Product Detail Page View is counted when a visitor stays on the product page for at least one second.
Example: Whenever a customer opens a product’s page and reads its description, details, specifications etc., a PDP View is generated.
Cube Key: MatWebSession.productViews

Sessions Add to Carts (px)

Number of times products have been added to Cart. Pixel tracked.
Cube Key: MatWebSession.addCarts

Sessions Page Views (px)

Number of pages viewed. Pixel tracked.
Cube Key: MatWebSession.totalPageViews

Sessions Session Duration (px)

Duration of sessions in seconds. Pixel tracked.
Cube Key: MatWebSession.durationSeconds

Sessions Units Sold (px)

Pixel tracked. Quantity of units sold in the given time frame.
No. of units sold.
Cube Key: MatWebSession.productQtyPx

Sessions Product ASP

The Average Selling Price (ASP) for the product from transactions in the defined period.
The average selling price for the product.
Cube Key: MatWebSession.productASP

Sessions Checkout Started (px)

Pixel tracked. Number of checkouts containing the product or variant in the defined time frame.
Pixel tracked. Number of times a product or variant has appeared in a checkout. Quantity sold is not taken into account.
Cube Key: MatWebSession.checkoutStartedPx

Sessions Transactions (px)

Pixel tracked. Number of orders containing the product or variant in the defined time frame.
Pixel tracked. Number of times a product or variant has appeared in an order. Quantity sold is not taken into account.
Cube Key: MatWebSession.transactionsPx

Sessions Sessions with product views (px)

Number of sessions that contain a product views
Cube Key: MatWebSession.sessionsWithProductView

Sessions Sessions with cart view (px)

Number of sessions that contain a cart view
Cube Key: MatWebSession.sessionsWithCart

Sessions Sessions with order

Number of sessions that contain at least one order.
Cube Key: MatWebSession.sessionsWithOrder

Sessions Product Revenue (px)

Product revenue generated. Pixel tracked.
Cube Key: MatWebSession.amount

Sessions Revenue per session (px)

Revenue generated, in average, per Session. Pixel tracked.
Cube Key: MatWebSession.revenuePerSession

Sessions Revenue per Unique Visitor (px)

Revenue generated, in average, per Visitor
Cube Key: MatWebSession.revenuePerUniqueVisitor

Sessions Product CR (px)

The number, in percentages, of views of a PDP (product detail page) that generated a purchase (transaction).
Product conversion rate. Formula: no. of transactions / no. of product detail page views * 100.
Cube Key: MatWebSession.productCR

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