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Session metrics explained

Session metrics dictionary

Mihai Iova avatar
Written by Mihai Iova
Updated today

Sessions (px)


Number of sessions in a time period. Pixel tracked

Cube Key: MatWebSession.count

Unique Visitors (px)


Number of unique visitors.

Cube Key: MatWebSession.uniqueVisitors

Bounces (px)


Number of sessions with 1 page view and no action taken during the session.

Cube Key: MatWebSession.bounces

Bounce Rate (px)


Total number of sessions with 1 page view from the total number of sessions.

Cube Key: MatWebSession.bounceRate

Product View Rate (px)


The percentage of sessions with at least one Product View.

Cube Key: MatWebSession.productViewRate

Cart Abandonment Rate (px)


The percent of Sessions with abandoned carts.

Cube Key: MatWebSession.cartAbandonmentRate

Product-Cart Rate (px)


The percent of sessions with Cart View out of sessions with Product View.

Cube Key: MatWebSession.productToCartRate

Session CR (px)


The percent of sessions with at least one order placed. Pixel tracked.

Cube Key: MatWebSession.sessionConversionRate

PDP Views (px)

Amount of times a user stays (at least 1 second) on a Product’s Detail Page (PDP)
Product Detail Page View is counted when a visitor stays on the product page for at least one second.
Whenever a customer opens a product’s page and reads its description, details, specifications etc., a PDP View is generated.
Cube Key: MatWebSession.productViews

Add to Carts (px)


Number of times products have been added to Cart. Pixel tracked.

Cube Key: MatWebSession.addCarts

Page Views (px)


Number of pages viewed. Pixel tracked.

Cube Key: MatWebSession.totalPageViews

Session Duration (px)


Duration of sessions in seconds. Pixel tracked.

Cube Key: MatWebSession.durationSeconds

Units Sold (px)

Pixel tracked. Quantity of units sold in the given time frame.
No. of units sold.

Cube Key: MatWebSession.productQtyPx

Product ASP

The Average Selling Price (ASP) for the product from transactions in the defined period.
The average selling price for the product.

Cube Key: MatWebSession.productASP

Transactions (px)

Pixel tracked. Number of orders containing the product or variant in the defined time frame.
Pixel tracked. Number of times a product or variant has appeared in an order. Quantity sold is not taken into account.

Cube Key: MatWebSession.transactionsPx

Sessions with product views (px)


Number of sessions that contain a product views

Cube Key: MatWebSession.sessionsWithProductView

Sessions with cart view (px)


Number of sessions that contain a cart view

Cube Key: MatWebSession.sessionsWithCart

Sessions with order


Number of sessions that contain at least one order.

Cube Key: MatWebSession.sessionsWithOrder

Product Revenue (px)


Product revenue generated. Pixel tracked.

Cube Key: MatWebSession.amount

Revenue per session (px)


Revenue generated, in average, per Session. Pixel tracked.

Cube Key: MatWebSession.revenuePerSession

Revenue per Unique Visitor (px)


Revenue generated, in average, per Visitor

Cube Key: MatWebSession.revenuePerUniqueVisitor

Product CR (px)

The number, in percentages, of views of a PDP (product detail page) that generated a purchase (transaction).
Product conversion rate. Formula: no. of transactions / no. of product detail page views * 100.

Cube Key: MatWebSession.productCR

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