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Order metrics explained

Order metrics dictionary

Orders & Customers Order Value (OV)

Revenue generated by orders, including discounts and shipping.
Cube Key: MatOrders.totalOrderAmount
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Orders & Customers Current Total Tax

Current total tax, including products and shipping, adjusted for changes, refunds.
Cube Key: MatOrders.currentTotalTax
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Orders & Customers Units sold

Number of product units sold.
Cube Key: MatOrders.totalOrderQty
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Orders & Customers AOV

Average order value (AOV).
Cube Key: MatOrders.avgOrder
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Orders & Customers Units per Order

Average number of units sold per order.
Cube Key: MatOrders.avgItemsPerOrder
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Orders & Customers Products per Order

Average number of products sold per order.
Cube Key: MatOrders.avgProductsPerOrder
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Orders & Customers Product Lines Value

Revenue generated by orders, without discounts and shipping.
Cube Key: MatOrders.totalOrderProductLineAmount
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Orders & Customers Discounts

Discount value applied to orders.
Cube Key: MatOrders.totalDiscounts
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Orders & Customers Subtotal value

The subtotal value payed by customers.
Cube Key: MatOrders.subtotalPrice
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Orders & Customers COGS

COGS stands for Cost of goods sold. The cost is imported directly from Shopify. Make sure to fill it when adding products to your catalogue in order to have more precise business reports.
Cube Key: MatOrders.totalOrderCost
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Orders & Customers Shipping Value

Revenue generated by shipping.
Cube Key: MatOrders.orderShippingTotalPrice
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Orders & Customers No. of Orders

The number of orders in time period.
Cube Key: MatOrders.nrOrders
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Orders & Customers Number of Customers

Number of customers
Cube Key: MatOrders.customerCount
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Orders & Customers Purchase Frequency

Purchase Frequency of your customer base measures how often your customers place orders.
Cube Key: MatOrders.purchaseFrequency
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Orders & Customers Recurrent Customers

Recurrent Customers are customers with at least 2 orders.
Cube Key: MatOrders.recurrentCustomers
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Orders & Customers New Customers

New Customers are customers with 1 order.
Cube Key: MatOrders.newCustomers
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Orders & Customers OV Recurring Customers

Order Value (OV) generated by Recurring Customers.
Cube Key: MatOrders.ordersValueRecurring
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Orders & Customers OV New Customers

Order Value (OV) generated by New Customers.
Cube Key: MatOrders.ordersValueNew
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Orders & Customers AOV Recurring Customers

Average Order Value (AOV) generated by Recurring Customers
Cube Key: MatOrders.aovRecurring
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Orders & Customers AOV New Customers

Average Order Value (AOV) generated by New Customers
Cube Key: MatOrders.aovNew
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Orders & Customers Repeat Purchase Rate

Percent of Recurrent Customers from total number of Customers.
Cube Key: MatOrders.repeatCustomerPercent
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Orders & Customers Refunded units

The no. of units refunded.
Cube Key: MatOrders.refundQty
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Orders & Customers Refunded Value

The value of refunds made in selected time frame.
Cube Key: MatOrders.refundAmount
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Orders & Customers Total Tax

Total tax, including products and shipping.
Cube Key: MatOrders.totalTax
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Orders & Customers Customer total orders count

Total number of orders placed by the customer.
Cube Key: MatOrders.customerTotalOrdersCount
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Orders & Customers Customer lifetime, total order amount

Total amount of orders placed by the customer.
Cube Key: MatOrders.customerTotalOrderAmount
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Orders & Customers Order Delivery Duration

Delivery duration for the whole order, calculated when all items are delivered from the order, expressed in DAYS. Duration is calculated from when the order was placed until the last item has been delivered.
Duration expressed in DAYS
Cube Key: MatOrders.orderDeliveryDuration
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Orders & Customers Order Fulfilment Duration

Fulfilment duration for the whole order, calculated when all items are fulfilled from the order, expressed in DAYS. Duration is calculated from when the first item started processing to the last item getting delivered.
Duration expressed in DAYS
Cube Key: MatOrders.orderFulfilmentDuration
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Orders & Customers Order Time to Fulfilment Start

Time in DAYS from the time an order was placed until the order fulfilment has been started
Expressed in DAYS
Cube Key: MatOrders.orderTimeToFulfilmentStart
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Orders & Customers Delivered Quantity

Quantity of items delivered from the order
Quantity of items delivered
Cube Key: MatOrders.deliveredQty
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Orders & Customers To Be Delivered Quantity

Quantity of items to be delivered from the order
Quantity of items to be delivered
Cube Key: MatOrders.toBeDeliveredQty
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