Revenue generated by orders, including discounts and shipping.
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Current total tax, including products and shipping, adjusted for changes, refunds.
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Number of product units sold.
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Average order value (AOV).
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Average number of units sold per order.
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Average number of products sold per order.
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Revenue generated by orders, without discounts and shipping.
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Discount value applied to orders.
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The subtotal value payed by customers.
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COGS stands for Cost of goods sold. The cost is imported directly from Shopify. Make sure to fill it when adding products to your catalogue in order to have more precise business reports.
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Revenue generated by shipping.
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The number of orders in time period.
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Number of customers
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Purchase Frequency of your customer base and measures how often your customers place orders. Formula: No. of Orders / No. of Customers in a selected time period.
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Recurrent Customers are customers with at least 2 orders.
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New Customers are customers with 1 order.
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Order Value (OV) generated by Recurring Customers.
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Order Value (OV) generated by New Customers.
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Average Order Value (AOV) generated by Recurring Customers
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Average Order Value (AOV) generated by New Customers
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Percent of Recurrent Customers from total number of Customers.
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The no. of units refunded.
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Sum of all product refunds in selected time period (takes into account the refunded product value, without refunded shipping amount).
The value of refunds made in selected time frame.
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Total tax, including products and shipping.
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Delivery duration for the whole order, calculated when all items are delivered from the order, expressed in DAYS. Duration is calculated from when the order was placed until the last item has been delivered.
Duration expressed in DAYS
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Fulfilment duration for the whole order, calculated when all items are fulfilled from the order, expressed in DAYS. Duration is calculated from when the first item started processing to the last item getting delivered.
Duration expressed in DAYS
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Time in DAYS from the time an order was placed until the order fulfilment has been started
Expressed in DAYS
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Quantity of items delivered from the order
Quantity of items delivered
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Quantity of items to be delivered from the order
Quantity of items to be delivered
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