Revenue generated by orders, including discounts and shipping.
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Current total tax, including products and shipping, adjusted for changes, refunds.
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Number of product units sold.
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Average order value (AOV).
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Average number of units sold per order.
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Average number of products sold per order.
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Revenue generated by orders, without discounts and shipping.
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Discount value applied to orders.
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The subtotal value payed by customers.
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COGS stands for Cost of goods sold. The cost is imported directly from Shopify. Make sure to fill it when adding products to your catalogue in order to have more precise business reports.
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Revenue generated by shipping.
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The number of fulfilled orders in a certain time period.
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Country Codes in ISO 3166-1 format.
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Number of Distinct Customers in selected time period.
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Purchase Frequency of your customer base and measures how often your customers place orders. Formula: No. of Orders / No. of Customers in a selected time period.
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Recurrent Customers are customers with at least 2 orders.
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New Customers are customers with 1 order.
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Order Value (OV) generated by Recurring Customers.
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Order Value (OV) generated by New Customers.
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Average Order Value (AOV) generated by Recurring Customers
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Average Order Value (AOV) generated by New Customers
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Repeat Purchase Rate of your entire customer base and measure how often Recurrent Customers place orders. Formula: No. of Recurrent Customers / No. of Customers.
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The quantity of refunded products from order.
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The value of refunded products from order.
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Total tax, including products and shipping.
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