Net sales.
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Equals the number of units sold multiplied by product sales price, includes taxes.
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The amount offered as discount to customers.
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Revenue generated by cost of Shipping payed by customers.
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COGS stands for Cost of goods sold. The cost is imported directly from Shopify. Make sure to fill it when adding products to your catalogue in order to have more precise business reports.
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Total product revenue minus cost of goods sold including refunds, divided by product revenue. Basically, product related revenue minus costs generated by a sale.
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Value of refunded products in selected time period.
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Costs of goods sold associated with refunded products.
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Tax amount for refunded products.
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Gross Sales - Discounts - Refunded Amount
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Total Sales
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Total cost of marketing campaigns as imported from connected 3rd parties.
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Marketing cost imported from Google Ads through an active data connection.
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Marketing cost imported from Facebook Ads through an active data connection.
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Gross Profit equals Net Sales - Marketing Costs - COGS - Refunded COGS
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Total tax amount.
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Total tax amount only for products.
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Product revenue without taxes.
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