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All CollectionsE-commerce metrics dictionary
Collection metrics explained
Collection metrics explained

Collection level metrics dictionary

Mihai Iova avatar
Written by Mihai Iova
Updated over 11 months ago

Attr. No. of units sold.


Attributed to collection based on your customers' browsing path. Definition: No. of items sold.
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Attr. Product Revenue


Attributed to collection based on your customers' browsing path. Definition: Total product sales over a period of time.
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Attr. Product Cost


Attributed to collection based on your customers' browsing path. COGS stands for Cost of goods sold. The cost is imported directly from Shopify. Make sure to fill it when adding products to your catalogue in order to have more precise business reports.
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Attr. PLP Impression


Attributed to collection based on your customers' browsing path. Definition: Number of times a product has been in view in a Product Listing Page (PLP) for at least 1 second.
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Attr. OOS PLP Impression


Attributed to collection based on your customers' browsing path. Definition: Number of times an Out of Stock (OOS) product has been in view in a Product Listing Page (PLP) for at least 1 second.
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Attr. PDP Views


Attributed to collection based on your customers' browsing path. Definition: Number of times a product detail page (PDP) has been viewed for at least one second.
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Attr. OOS PDP View


Attributed to collection based on your customers' browsing path. Definition: Number of times a product detail page (PDP) of an Out of Stock (OOS) has been viewed for at least one second.
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Attr. Add to Cart


Attributed to collection based on your customers' browsing path. Definition: Number of times a product has been added to cart.
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Attr. Transactions


Attributed to collection based on your customers' browsing path. Definition: Number of times a product has appeared in an order. Quantity sold is not taken into account.
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Attr. Product CR


Attributed to collection based on your customers' browsing path. Formula: No. of transactions / PDP views.
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Attr. Gross Product Margin


Attributed to collection based on your customers' browsing path. Formula: Product revenue minus cost of goods sold, divided by product revenue, percent.
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Collection Page Views


Number of times a collection page has been viewed for at least 1 sec.
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Products in Collection


Number of products in collection.
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Collection CR


Collection Conversion Rate defines the number of transactions generated in average per 100 collection views.
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Collection CTR


Collection Click-through Rage defines the number of product detail views generated per 100 collection views.
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Overall Sales


All sales for all products that are currently in the collection.
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Overall units sold


Quantity sold for all products that are currently in the collection.
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Overall transactions


Number of transactions for all products that are currently in the collection.
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Overall COGS


All COGS for all products sold that are currently in the collection.
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Overall Gross Margin


Total product revenue (all sales for all products from a collection) minus cost of goods sold, divided by product revenue, percent.
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