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Collection metrics explained

Collection level metrics dictionary

Mihai Iova avatar
Written by Mihai Iova
Updated today

Attr. No. of units sold.


Attributed to collection based on your customers' browsing path. Definition: No. of items sold.

Cube Key: Collections.qty

Attr. Product Revenue


Attributed to collection based on your customers' browsing path. Definition: Total product sales over a period of time.

Cube Key: Collections.amount

Attr. Product Cost


Attributed to collection based on your customers' browsing path. COGS stands for Cost of goods sold. The cost is imported directly from Shopify. Make sure to fill it when adding products to your catalogue in order to have more precise business reports.

Cube Key: Collections.cost

Attr. PLP Impression


Attributed to collection based on your customers' browsing path. Definition: Number of times a product has been in view in a Product Listing Page (PLP) for at least 1 second.

Cube Key: Collections.impressions

Attr. OOS PLP Impression


Attributed to collection based on your customers' browsing path. Definition: Number of times an Out of Stock (OOS) product has been in view in a Product Listing Page (PLP) for at least 1 second.

Cube Key: Collections.impressions_oos

Attr. PDP Views


Attributed to collection based on your customers' browsing path. Definition: Number of times a product detail page (PDP) has been viewed for at least one second.

Cube Key: Collections.page_views

Attr. OOS PDP View


Attributed to collection based on your customers' browsing path. Definition: Number of times a product detail page (PDP) of an Out of Stock (OOS) has been viewed for at least one second.

Cube Key: Collections.page_views_oos

Attr. Add to Cart


Attributed to collection based on your customers' browsing path. Definition: Number of times a product has been added to cart.

Cube Key: Collections.add_carts

Attr. Transactions


Attributed to collection based on your customers' browsing path. Definition: Number of times a product has appeared in an order. Quantity sold is not taken into account.

Cube Key: Collections.transactions

Attr. Product CR


Attributed to collection based on your customers' browsing path. Formula: No. of transactions / PDP views.

Cube Key: Collections.productCR

Attr. Gross Product Margin


Attributed to collection based on your customers' browsing path. Formula: Product revenue minus cost of goods sold, divided by product revenue, percent.

Cube Key: Collections.grossMargin

Collection Page Views


Number of times a collection page has been viewed for at least 1 sec.

Cube Key: Collections.collectionViews

Products in Collection


Number of products in collection.

Cube Key: Collections.productsCount

Collection CR


Collection Conversion Rate defines the number of transactions generated in average per 100 collection views.

Cube Key: Collections.collectionCR

Collection CTR


Collection Click-through Rage defines the number of product detail views generated per 100 collection views.

Cube Key: Collections.collectionCTR

Overall Sales


All sales for all products that are currently in the collection.

Cube Key: Collections.allSales

Overall units sold


Quantity sold for all products that are currently in the collection.

Cube Key: Collections.allQty

Overall transactions


Number of transactions for all products that are currently in the collection.

Cube Key: Collections.allTransactions

Overall COGS


All COGS for all products sold that are currently in the collection.

Cube Key: Collections.allCost

Overall Gross Margin


Total product revenue (all sales for all products from a collection) minus cost of goods sold, divided by product revenue, percent.

Cube Key: Collections.allGrossMargin

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