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Product analytics metrics dictionary

Metrics used in product analytics explained with definitions and examples.

Mihai Iova avatar
Written by Mihai Iova
Updated over a week ago

Product level stats No. of Products

Number of distinct products
Cube Key: ProductStats.productCount

Product level stats Transactions (px)

Pixel tracked. Number of times a product or variant has appeared in an order. Quantity sold is not taken into account.
Cube Key: ProductStats.transactionsPx

Product level stats OOS PLP Impressions (px)

Appearance of products in listings when out of stock.
Cube Key: ProductStats.productImpressionsOOS

Product level stats PDP Views (px)

Product Detail Page View is counted when a visitor stays on the product page for at least one second.
Cube Key: ProductStats.productViews

Product level stats OOS PDP View (px)

Number of times a product detail page has been viewed while out of stock.
Cube Key: ProductStats.productViewsOOS

Product level stats Units Sold (px)

Quantity of units sold in the given time frame. Pixel tracked.
Cube Key: ProductStats.productQtyPx

Product level stats Add to Cart (px)

Number of times a product has been added to cart. It is counted anytime a user presses the “Add to cart” / “Buy” / “Purchase” button of the product.
Cube Key: ProductStats.addToCart

Product level stats Product Revenue (px)

Total product sales over a period of time, including taxes. Pixel tracked.
Cube Key: ProductStats.productRevenuePx

Product level stats PLP Impressions (px)

Number of times a product has been in view in a Product Listing Page (PLP), meaning a collection page or a search results page.
Cube Key: ProductStats.productImpressions

Product level stats Transactions

Number of times a product or variant has appeared in an order. Quantity sold is not taken into account.
Cube Key: ProductStats.transactions

Product level stats Product Revenue

Total product sales over a period of time, including taxes, excluding discounts.
Cube Key: ProductStats.productRevenue

Product level stats COGS

Cost of goods sold. The cost is imported directly from Shopify. Make sure to fill it when adding products to your catalogue in order to have more precise business reports.
Cube Key: ProductStats.productCost

Product level stats Units Sold

No. of units sold.
Cube Key: ProductStats.productQty

Product level stats Refunded Value

The value of refunds made in selected time frame.
Cube Key: ProductStats.refundAmount

Product level stats Refunded units

The no. of units refunded.
Cube Key: ProductStats.refundQty

Product level stats Product Revenue (Net)

Total product revenue minus refunded amount over a period of time, excluding taxes, excluding discounts.
Cube Key: ProductStats.productRevenueNet

Product level stats Units Sold (Net)

Units sold in a given time frame after deducting returns (refunded units).
Cube Key: ProductStats.productQtyNet

Product level stats Product CR (px)

Product conversion rate. Tracked by Pixel.
Cube Key: ProductStats.productCR

Product level stats Product ASP

The Average Selling Price (ASP) for the product from transactions in the defined period.
The average selling price for the product.
Cube Key: ProductStats.productASP

Product level stats Impression CR (px)

The no. of transactions made per 100 PLP Impressions in any listing.
Cube Key: ProductStats.impressionsCR

Product level stats Impression CTR (px)

No. of Product Detail Views generated in average by 100 Product Listing Page Impressions.
Cube Key: ProductStats.impressionsCTR

Product level stats Cart abandonment rate (px)

Cart abandonment rate. When products added to cart are not completed with a checkout.
Example: A product was added to cart 200 times in the past 2 weeks. We can identify it as a Serpent Ring. It looks popular, although, through these 2 weeks there were 91 finalized product transactions. Some have their products still inside the cart or were removed, replaced for something else.
Cube Key: ProductStats.abandonmentCartRate

Product level stats Product APP

The current Average Price of the product.
The current product price average.
Cube Key: ProductStats.productAPP

Product level stats Compare Discount Percent

The percentage of discount offered for the product.
Percent of discount offered from Compare Price.
Cube Key: ProductStats.productComparePricePercent

Product level stats Average Compare Price

The average value of the Compare Price shown to your customers.
Average of compared prices seen by your customers.
Cube Key: ProductStats.productComparePriceAverage

Product level stats Refund Rate

Percentage of refunded product qty. from the total product qty. sold the selected time frame.
Cube Key: ProductStats.refundRate

Product level stats Product Margin

Net product revenue minus cost of goods sold (adjusted for refunds), divided by net product revenue. Basically, product related revenue minus costs generated by a sale.
Cube Key: ProductStats.grossMargin

Product level stats Product Gross Profit

Total product revenue minus cost of goods sold.
Cube Key: ProductStats.grossProfit

Product level stats Inventory quantity

The total number of products in stock.
No. of units in stock of a certain product or group of products.
Cube Key: ProductStats.inventoryQty

Product level stats Inventory value

The monetary representation of the total number of products in stock.
Cost of goods multiplied by inventory quantity for each item.
Cube Key: ProductStats.inventoryValue

Product level stats ATC rate (px)

The no. of Add to Carts generated by a Product Detail Page.
Cube Key: ProductStats.addToCartRate

Product level stats Revenue per view (px)

Revenue per product view.
Cube Key: ProductStats.revenuePerView

Product level stats Revenue per impression (px)

Revenue per product impression.
Cube Key: ProductStats.revenuePerImpression

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