Customers
The number of customers.
New Customers
No. of new customers. A new customer has 1 order.
Recurring Customers
No. of recurring customers. A recurring customer has at least 2 orders.
OV New Customers
Order Value (OV) generated by New Customers.
OV Recurring Customers
Order Value (OV) generated by Recurring Customers.
Order value (OV)
Order value generated by all customers, both new and recurring.
AOV New Customers
Average Order Value (AOV) generated by New Customers
AOV Recurring Customers
Average Order Value (AOV) generated by Recurring Customers
Orders
Number of orders placed.
AOV
Average Order Value (AOV) generated by all Customers.