Number of customers
The number of customers.
Number of customers in date range
The number of customers in the selected date range.
Order Value (OV) in date range
Order value generated in the selected date range.
Lifetime Order value (LOV)
Order value generated in the lifetime of a customer.
Orders in date range
Number of orders placed in the selected date range.
Lifetime number of orders
Number of orders placed in the customer lifetime.
AOV in date range
Average Order Value (AOV) in the selected date range.
Lifetime AOV
Average Order Value (AOV) for all orders (lifetime) of a customer.