We’re excited to introduce new analytics dimensions in Datma! You can now track and analyze product performance based on UTM Source, Medium, Campaign, and Referring Site, giving you deeper insights into your ecommerce traffic and conversions.
What’s New?
UTM Source – Identify which platforms are driving traffic to your store. (Preview report)
UTM Medium – Understand the type of traffic (e.g., paid, organic, email) leading to conversions. (Preview report)
UTM Campaign – Analyze the performance of specific marketing campaigns. (Preview report)
Referring Site – See external websites sending visitors to your store. (Preview report)
Why It Matters
With these new dimensions, you can:
✅ Gain clearer insight about product performance based on your traffic sources.
✅ Optimize marketing efforts.
✅ Make data-driven decisions to improve sales and ROI.
Important Note on UTM Tagging
To get the most accurate data, ensure that you implement UTM tagging consistently in your marketing links. Datma relies on the UTM parameters you set as the shop owner. If no UTM tags are used, traffic will be categorized as (not set) in reports, making it harder to analyze attribution accurately.
Log in to Datma now and start making smarter marketing decisions! 🚀