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Pixel Events measures

Measures used in product analytics tracked from pixel.

Mihai Iova avatar
Written by Mihai Iova
Updated over a week ago

Pixel Events No. of Products

Number of distinct products
Cube Key: PixelEvents.productCount

Pixel Events Units Sold (px)

Quantity of units sold in the given time frame. Pixel tracked.
Cube Key: PixelEvents.productQtyPx

Pixel Events Add to Cart (px)

Number of times a product has been added to cart. It is counted anytime a user presses the “Add to cart” / “Buy” / “Purchase” button of the product.
Cube Key: PixelEvents.addToCart

Pixel Events Product Revenue (px)

Total product sales over a period of time, including taxes. Pixel tracked.
Cube Key: PixelEvents.productRevenuePx

Pixel Events PLP Impressions (px)

Number of times a product has been in view in a Product Listing Page (PLP), meaning a collection page or a search results page.
Cube Key: PixelEvents.productImpressions

Pixel Events Impression CR (px)

The no. of transactions made per 100 PLP Impressions in any listing.
Cube Key: PixelEvents.impressionsCR

Pixel Events Impression CTR (px)

No. of Product Detail Views generated in average by 100 Product Listing Page Impressions.
Cube Key: PixelEvents.impressionsCTR

Pixel Events OOS PLP Impressions (px)

Appearance of products in listings when out of stock.
Cube Key: PixelEvents.productImpressionsOOS

Pixel Events PDP Views (px)

Product Detail Page View is counted when a visitor stays on the product page for at least one second.
Cube Key: PixelEvents.productViews

Pixel Events OOS PDP View (px)

Number of times a product detail page has been viewed while out of stock.
Cube Key: PixelEvents.productViewsOOS

Pixel Events Cart abandonment rate (px)

Cart abandonment rate. When products added to cart are not completed with a checkout.
Example: A product was added to cart 200 times in the past 2 weeks. We can identify it as a Serpent Ring. It looks popular, although, through these 2 weeks there were 91 finalized product transactions. Some have their products still inside the cart or were removed, replaced for something else.
Cube Key: PixelEvents.abandonmentCartRate

Pixel Events Transactions (px)

Pixel tracked. Number of times a product or variant has appeared in an order. Quantity sold is not taken into account.
Cube Key: PixelEvents.transactionsPx

Pixel Events Product CR (px)

Product conversion rate. Tracked by Pixel.
Cube Key: PixelEvents.productCR

Pixel Events Product ASP

The Average Selling Price (ASP) for the product from transactions in the defined period.
The average selling price for the product.
Cube Key: PixelEvents.productASP

Pixel Events Product APP

The current Average Price of the product.
The current product price average.
Cube Key: PixelEvents.productAPP

Pixel Events Average Compare Price

The average value of the Compare Price shown to your customers.
Average of compared prices seen by your customers.
Cube Key: PixelEvents.productComparePriceAverage

Pixel Events ATC rate (px)

The no. of Add to Carts generated by a Product Detail Page.
Cube Key: PixelEvents.addToCartRate

Pixel Events Revenue per view (px)

Revenue per product view.
Cube Key: PixelEvents.revenuePerView

Pixel Events Revenue per impression (px)

Revenue per product impression.
Cube Key: PixelEvents.revenuePerImpression

Pixel Events Checkout Started (px)

Number of times the checkout process has been started. Pixel tracked.
Cube Key: PixelEvents.checkoutStarted

Pixel Events Checkout Started Qty (px)

Quantity of products where the checkout was started.
Cube Key: PixelEvents.checkoutStartedQty

Pixel Events Checkout Abandon Rate (px)

The percent of checkouts that were not finalized.
Cube Key: PixelEvents.checkoutAbandonRate

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