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Pixel Events measures

Measures used in product analytics tracked from pixel.

Mihai Iova avatar
Written by Mihai Iova
Updated today

No. of Products


Number of distinct products

Cube Key: PixelEvents.productCount

Units Sold (px)

Pixel tracked. Quantity of units sold in the given time frame.
No. of units sold.

Cube Key: PixelEvents.productQtyPx

Add to Cart (px)


Number of times a product has been added to cart.

Cube Key: PixelEvents.addToCart

Product Revenue (px)

Pixel tracked. Total product sales over a period of time, including taxes.
Total product sales over a period of time, including taxes.

Cube Key: PixelEvents.productRevenuePx

PLP Impressions (px)

PLP (Product Listing Page) Impressions present how many times a product has been viewed while being part of a list.
Number of times a product has been in view in a Product Listing Page (PLP).

Cube Key: PixelEvents.productImpressions

OOS PLP Impressions (px)

Number of appearance of an Out of Stock (OOS) product shown in a Product Listing Page (PLP) like collection pages or search results.
Appearance of products in listings when out of stock.

Cube Key: PixelEvents.productImpressionsOOS

PDP Views (px)

Amount of times a user stays (at least 1 second) on a Product’s Detail Page (PDP)
Product Detail Page View is counted when a visitor stays on the product page for at least one second.
Whenever a customer opens a product’s page and reads its description, details, specifications etc., a PDP View is generated.
Cube Key: PixelEvents.productViews

OOS PDP View (px)


Number of times a product detail page has been viewed while out of stock.

Cube Key: PixelEvents.productViewsOOS

Cart abandonment rate (px)

Percentage showing how many products, out of all those added to cart, were abandoned.
Cart abandonment rate. Formula: (1 - (product transactions / product add to cart)) * 100.
A product was added to cart 200 times in the past 2 weeks. We can identify it as a Serpent Ring. It looks popular, although, through these 2 weeks there were 91 finalized product transactions. Some have their products still inside the cart or were removed, replaced for something else.
Cube Key: PixelEvents.abandonmentCartRate

Transactions (px)

Pixel tracked. Number of orders containing the product or variant in the defined time frame.
Pixel tracked. Number of times a product or variant has appeared in an order. Quantity sold is not taken into account.

Cube Key: PixelEvents.transactionsPx

Product CR (px)

The number, in percentages, of views of a PDP (product detail page) that generated a purchase (transaction).
Product conversion rate. Formula: no. of transactions / no. of product detail page views * 100.

Cube Key: PixelEvents.productCR

Product ASP

The Average Selling Price (ASP) for the product from transactions in the defined period.
The average selling price for the product.

Cube Key: PixelEvents.productASP

Product APP

The current Average Price of the product.
The current product price average.

Cube Key: PixelEvents.productAPP

Average Compare Price

The average value of the Compare Price shown to your customers.
Average of compared prices seen by your customers.

Cube Key: PixelEvents.productComparePriceAverage

ATC rate (px)


The no. of Add to Carts generated by a Product Detail Page. Formula: No. of Add to Cart / PDP Views * 100
A flower was added to cart fifty-five (55) times while its number of pdp views were three hundred ninety four (394). (Period: June 12 - June 28). The Add to Cart Rate will be: 55 / 394 * 100 = ~13.96%
Cube Key: PixelEvents.addToCartRate

Revenue per view (px)

Amount of monetary units generated by one PDP View.
Revenue per product view. Formula: Product Revenue / Product Views.

Cube Key: PixelEvents.revenuePerView

Revenue per impression (px)

Amount of revenue generated by one PLP Impression.
Revenue per product impression. Formula: Product Revenue / Product Impressions.

Cube Key: PixelEvents.revenuePerImpression

Checkout Started (px)


Number of times the checkout process has been started. Pixel tracked.

Cube Key: PixelEvents.checkoutStarted

Checkout Started Qty (px)


Quantity of products where the checkout was started.

Cube Key: PixelEvents.checkoutStartedQty

Checkout Abandon Rate (px)


The percent of checkouts that were not finalized.

Cube Key: PixelEvents.checkoutAbandonRate

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