At Datma, we’re always looking for ways to help Shopify store owners unlock deeper insights and take action faster. Today, we’re excited to introduce the Add Tag feature!
This new functionality allows you to add tags to products, customers, or orders directly from Datma’s reports. The best part? These tags sync seamlessly with your Shopify account, meaning you can use them in your store's admin interface or across any third-party app that supports Shopify tags.
Why This Matters
Managing an online store means dealing with a massive amount of data - products, orders, and customers - all with unique behaviors and trends. With the new Add Tag feature, you can:
Organize your data dynamically – Apply tags based on any combination of dimensions, measures and filters, making segmentation effortless.
Automate workflows – You can use these tags to trigger actions in Shopify or third-party apps, such as email campaigns, discount offers, or fulfillment processes.
Improve customer targeting – Identify VIP customers, frequent returners, or high-value orders and tag them for future engagement.
Optimize Product Marketing – Tag top-performing products, bestsellers, and those driving the most repeat customers. Leverage these insights in your marketing tools and campaigns for smarter targeting and higher conversions.
How It Works
Filter & Analyze – Use Datma’s powerful reporting tools to segment your products, customers, or orders based on key metrics.
Add Tags Instantly – Apply tags directly from the reports in just a few clicks.
Sync with Shopify – The tags automatically update in your Shopify admin, keeping everything streamlined.
Leverage Across Apps – Use your tagged data in email marketing tools, automation apps, or any third-party Shopify integration.
Manage tags - In the Acount menu, in the Tags section all tags managed by Datma are shown and can be removed easily.
Some Real-World Use Cases
Tag and Reward VIP Customers – Identify customers who have placed high-value orders and tag them as “VIP.” Then, create exclusive promotions in your email marketing tool to keep them engaged.
High-Converting Products – Tag products with the best conversion rates and prioritize them in ad campaigns, cross-sells, and upsells.
Streamline Product Management – Tag underperforming products as “Low Sales” and run targeted promotions to clear inventory.
Identify Products Driving Repeat Customers – Tag products that lead to high customer retention and use this data to refine acquisition strategies.